Enhancing your LinkedIn
There’s no doubt that LinkedIn can be a valuable asset to professional job seekers. In fact, six people are hired every minute on LinkedIn. The question for many remains: How can I get the most out of LinkedIn during my job search? Continue reading for pro tips from RaezerConnect’s founder, Greg Raezer.
Keep your profile headline professional and straight to the point. The key here is to make it easy for recruiters and hiring managers to find you on LinkedIn. If you’re a project manager, put that instead of something like “fixer of problems”. Being easily found increases the chances of suitable opportunities finding you.
Eliminate the side jobs / hustle off your profile. These give the wrong impression to recruiters and hiring managers. The thought process behind this is “will the candidate be committing to a company long-term, or will they leave when their side hustle is capable of fully supporting them?”. This is a gamble which employers rather avoid and may be the reason your profile is being overlooked.
Include your portfolio or work samples when searching for roles which require creativity. This helps you instantly stand out among other candidates and showcases your skills / expertise. Even professionals such as strategist can benefit from including links to case studies they’ve worked on previously.
Turn on the “Open to Work” options on your LinkedIn profile. This is a green flag to recruiters and hiring managers looking to fill a position. It signals that you are actively looking for opportunities and are likely to respond if they reach out.
Like everything else in life, sometimes you just have to finesse. Be strategic when connecting and messaging people on LinkedIn. When sending a message remember to keep it short and sweet. Focus on how you can help the company instead of how the role can help you. It’s okay to get creative, show some personality, and even add a touch of humor. This will help you stick out in the sea of generic messages and everyday spam. If someone doesn’t reply, don’t take it personally or too seriously. Stay positive and remember... there’s a LinkedIn full of opportunities for you to explore.
Lucy
RaezerConnect